What exactly is an Employee Value Proposition and why is it so important? Put simply, your Employee Value Proposition or "EVP” is a clear and consistent message about the experience of working at your organisation and highlights the unique aspects you offer that attract, engage and retain top talent. Its why people want to work for you. Your EVP must be at its finest now more than ever, with the market as it is and top talent increasingly difficult to come by. It isn't only about attracting new people; it's also important to prevent your current employees from seeking greener pastures elsewhere. Fulfillment and passion for the business and the brand, are critical for keeping workers happy and your business running smoothly. A good EVP should be clear, concise, and easy to understand. It should include everything from the benefits and perks you offer, to your culture and core values. Your EVP is a key differentiator in the employment market as it allows you to clearly outline what makes your company unique – this is especially important if you are hiring for skilled roles where there are more job opportunities available than candidates willing to take them up. When it comes to your EVP, think about what would make you want to work for your company. What are the unique selling points? What makes your team stand out from the rest? Is there a sense of community among employees, or is it a more disconnected work environment? The answers to these questions will help you get started on your path to crafting the ideal EVP for your organisation. The next step would be coming up with specific ways that employees can experience those benefits at their company, then ensuring they actually do so through ongoing feedback and evaluation processes. In addition to having a great EVP, it's also important to make sure that your recruitment materials are up-to-date and accurate. This includes your website, job postings, social media profiles and more. The way you portray your company to potential employees is just as important as the benefits that you offer them. Finally, creating an EVP is not a once off process, it should be updated and refined regularly to stay relevant for your employees. How do you create an excellent Employee Value Proposition? Ever wondered how some companies manage to have amazing reputations for being an ‘employer of choice’ while others struggle to even get on the radar? The answer is their Employee Value Proposition. The first step is to get input from your employees about the benefits that matter most to them. The second step is to decide which of those benefits can be offered by your company. The third step is combining these to create a formalised EVP that will help you attract and retain staff. The final step is to ensure the benefits are communicated effectively to your employees (and to the market), so people know what's available and how it works for them. We are a business that constantly has access to a range of company EVP's across Sydney, the team at West Recruitment certainly see a fair share of variety and it's safe to say some are far better than others in their overall offering and presentation thereof - here we share our top 5 areas that your EVP should absolutely define and cover. 1. Company culture According to LinkedIn’s global trends report, 67% of candidates are more engaged when companies talk about culture. Your company's culture is the foundation of your business – it sets the tone for how employees interact with each other, with customers, and the world around them. It’s no surprise the best companies have a strong and ingrained company culture that supports their core values while encouraging innovation among staff members. Company culture should be clearly defined and include clear communication both internally and externally about what the company stands for, the values and mission, and a demonstration of how they are incorporated into everyday activities and actions of those who work there. 2. Company brand The employer brand is what people think (or how it makes them feel) about when they hear or read about your company. The key is to ensure that this message is communicated clearly and consistently across all channels: from social media posts, email newsletters, blog posts on your website to the way people speak about it in person when talking with friends or family. The employer brand should be positive and authentic for employees at every level of the organisation – from entry-level employees to senior management. The brand should reinforce what makes your company unique as an employer: its values, culture, and employee benefits package as well as innovation and place in the market. 3. Ensure employees feel valued Employees are a company’s most valuable asset and employees who are recognised for their hard work will be more engaged in the workplace. The first step is to create an atmosphere where employees feel valued – this could include recognition programs like Em...
How important is your EVP?
What exactly is an Employee Value Proposition and why is it so important? Put simply, your Employee Value Proposition or "EVP” is a clear and consistent message about the experience of working at your...